First, we shall look at the various types
of bars and clubs entrepreneurs can consider…
(1) Beer bars and parlours
While wine, champagne and
exotic spirits are the preserve of Africa’s elite,
beer has become the most widely consumed beverage in all of Africa (apart from
locally brewed gins and spirits).
Beer appeals to all sections of the
Nigerian society and is the cheapest and most affordable of all brewed and
distilled alcoholic drinks.
These bars have become very popular
because most people (rich and poor) like to relax alone or with friends at a
bar during weekends or after a hard day’s work.
Beer bars/parlours have increasingly
become the top recreation destination for single and married adults, business
people and tourists.
Bars may come with a full restaurant
option and chilled beers are often served with light snacks like groundnuts, snail,
beef or chicken barbecue and fish pepper soup.
The huge popularity of sports like
football in many parts of Nigeria attracts a lot of people to these bars. As a
result, many bar owners have adopted a common tactic of having big-size TV sets
on the premises to attract customers. Sometimes, live bands are hired to
provide entertainment.
A beer parlour is the easiest and
cheapest route to enter the evening/night life entertainment market in Nigeria.
It requires much less capital and sophistication compared to night clubs and
specialty bars.
A good location in a very populated
and accessible part of town, competitive prices and excellent customer service
is often enough to achieve success in this segment of the market.
yugoboss
