ENTREPRENEURIAL SERIES part 2 - BEER BAR BUSINESS

First, we shall look at the various types of bars and clubs entrepreneurs can consider…

(1) Beer bars and parlours 

 While wine, champagne and exotic spirits are the preserve of Africa’s elite, beer has become the most widely consumed beverage in all of Africa (apart from locally brewed gins and spirits).

Beer appeals to all sections of the Nigerian society and is the cheapest and most affordable of all brewed and distilled alcoholic drinks.

Beer bars are very common across Nigeria and can be found along highways and places around both low-income and upscale communities.

These bars have become very popular because most people (rich and poor) like to relax alone or with friends at a bar during weekends or after a hard day’s work.

(photo credit: Shangri-La hotel, Accra)

Beer bars/parlours have increasingly become the top recreation destination for single and married adults, business people and tourists.

Bars may come with a full restaurant option and chilled beers are often served with light snacks like groundnuts, snail, beef or chicken barbecue and fish pepper soup.

The huge popularity of sports like football in many parts of Nigeria attracts a lot of people to these bars. As a result, many bar owners have adopted a common tactic of having big-size TV sets on the premises to attract customers. Sometimes, live bands are hired to provide entertainment.

A beer parlour is the easiest and cheapest route to enter the evening/night life entertainment market in Nigeria. It requires much less capital and sophistication compared to night clubs and specialty bars.

A good location in a very populated and accessible part of town, competitive prices and excellent customer service is often enough to achieve success in this segment of the market.

 


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