TOMATO BUSINESS IN
AFRICA
Photo credit:www.dobbies.co.uk
Africa has a serious tomato problem.
Tomatoes are Africa’s most consumed
fruit (or vegetable); eaten by millions of people across our continent’s
diverse religious, ethnic and social groups. Both in its raw and processed
forms, tomatoes are central to most African diets and remain a regular ingredient
in many soups, stews, sauces and dishes across the continent.
Sadly, despite the ‘celebrity’ status
of tomatoes in Africa, our continent does not provide enough tomatoes to meet
its own needs. Almost every country in Africa consumes more tomatoes than it
produces.
The rest is imported from outside the
continent, especially from China – which is now the world’s biggest exporter of
tomato products.
Nigeria – Africa’s largest country by economy and population — is
sub-Saharan Africa’s biggest producer of tomatoes. It produces up to 1.5
million tons of tomatoes every year, making it the 14th largest producer of
tomatoes in the world.
However, despite Nigeria’s strong
position in tomato production, it still spends up to $500 million – every year
— to import tomato products (especially purees, pastes and canned tomatoes),
making Nigeria one of the biggest importers of tomato paste in the world.
Surprise????
But how come Africa’s
biggest tomato producer is also its biggest importer?
A mighty question to be answered by
both you and i
Well, it appears more than 50 percent
of tomatoes harvested every year in Nigeria never make it to the market. Due to
poor storage and a lack of processing options, a lot of tomatoes harvested in
Nigeria is wasted.
Photo credit:www.doityourself.com
Another reason is, in most parts of
Africa, tomatoes are mainly grown by small-scale rural farmers who have limited
access to good seeds, fertilizers and pesticides. They also depend on natural
rainfall to grow their tomatoes which makes the harvests unpredictable and
inconsistent.
Nigeria is not alone in this. This
same ugly tomato situation is at play across the continent; from West and East
Africa to Southern Africa.
As Africa is expected to have the
world’s fastest growing population over the next 30 years, the number of people
on the continent is expected to reach 2.4 billion by 2050 – that’s double its
current size.
If Africa already spends nearly $1
billion on importing tomato products, how much will we be spending on tomatoes
in 30 years’ time?
Unless we plan to remove tomatoes
from our diets, Africa must take quick, deliberate and strategic steps to meet
the domestic demand for tomatoes, and reduce its dependence on imported tomato
products.
Africa still has vast uncultivated
arable land that’s well suited for tomato production. With our favourable
climate and abundant labour, our continent has the strategic advantage to
become a net exporter of tomatoes to the global market.
Fortunately, there are already a few
smart entrepreneurs on the continent who have observed the huge and lucrative
gaps in Africa’s tomato market and are already making some good progress.
Photo credit:www.dreamstime.com
If you’re looking to start a business
that makes money, I can guarantee you that finding solutions to serious and
expensive problems is one of the best and easiest ways to succeed in Africa.
In Africa, the bigger the problems
you can solve, the bigger the profits and returns you can make.
By taking on the serious problems of
tomato shortages on the continent, entrepreneurs and businesses are producing
local substitute products that compete with – and will eventually overtake –
imported tomato products in Africa.
source: www.smallstarter.com
